Recruiting is a dance. Hiring the best person for a given role requires two parties, working together to truly determine whether the needs of one can be met by the needs of the other, and vice versa.

Today, everything has changed. Fifteen to twenty years ago, we used to think about connection very differently than we do today. The concept of social media was a topic for daydreams, not reality. The people we knew, “Connections,” were linked to us in some tangible way; family, friends, work, school, or maybe someone you met on vacation. The technology of the day was time-consuming and presented a barrier to connecting; phones, letters, or face-to-face. Then we entered the hyper connection age, and the number of possible connections exploded.

When we step back and view the business landscape, it’s hard to come up with more than a handful of companies that have been around and been profitable for 30, 40, 50 or even a 100 years.  IBM certainly comes to mind.  At times IBM has been an innovation leader and has been able to survive and thrive. Thomas Watson Sr., legendary CEO of IBM is known for many famous quotes that include “It is better to aim at perfection and miss, than to aim at imperfection and hit it.”

Less hype than Samsung’s Galaxy S4, but I guarantee Talent 4.0 will have a more profound impact on its respective constituency. Bigger, faster, stronger – both of these “next generations” mark an irrevocable progression in the competitive marketplace. With Talent 4.0, corporate America encounters a revitalizing perspective as well as a dangerous ultimatum – lead the pack or get trampled underfoot.